Privacy Policy
Last updated: 30 October 2026
The short version: we collect what we need to send you resources, run your course access and talk with you about coaching. We use a few trusted services to do that, and we use cookies and the Meta Pixel to measure our ads. We never sell your information. You can unsubscribe or ask us to delete your details at any time by emailing thearteofcoaching@gmail.com.
Who we are
The Arte of Coaching is run by Ellee Beckman. We help kids' Brazilian jiu-jitsu coaches and academy owners through free resources, The Games, our Skool community and 1-on-1 mentorship. In this policy, "we" and "us" means The Arte of Coaching.
What we collect and why
Free resources and emails
When you ask for a free resource, such as the Kids BJJ Class Blueprint, we collect your name and email address so we can send it to you and keep in touch with coaching tips, resources and offers.
The coaching quiz
If you take our quiz, we collect your name, email address and your answers. We use your answers to work out your score and write your personalised feedback, which we email to you. That feedback is written with the help of an AI service (see "Who we share it with").
Mentorship waitlist
If you join the mentorship waitlist, we collect your name, email, phone number, the name of your gym or academy, and whether you'd like to be contacted on WhatsApp. Ellee uses these to contact you personally about the mentorship.
Buying The Games
When you buy, we receive your name and email address so we can create your course account and send your access details. Payments are processed by Stripe. We never see or store your card details. Your account password is stored in a scrambled (hashed) form, so we can't read it.
Videos you send us
If you send a video of your class through our video page, we collect your name, email, your note about what you'd like feedback on, and the video itself. Ellee may react to your video and share that reaction on social media, which is the purpose of the page. Only send a video you filmed or have the right to share, and only if the parents or guardians of any children shown have agreed to it being shared. If you'd like a video removed, email us.
When you browse the site
Like most websites, we collect basic information about how the site is used, such as the pages you visit and buttons you click, along with your device and browser type. See "Cookies and ads" below.
Cookies and ads
- Login cookie: if you have a course account, a cookie keeps you signed in. It's needed for the course area to work.
- Meta Pixel: we use the Meta (Facebook and Instagram) Pixel to measure how well our ads work, for example whether someone who saw an ad later visited a page, joined a list or bought. It also lets us show our ads to people who have visited our site. Meta may use cookies and information from your browser to do this, under Meta's privacy policy.
- Our Skool community also uses the Meta Pixel on its pages.
You can control ads from us and others in your Facebook ad preferences, block or delete cookies in your browser settings, or use your device's ad tracking settings. The site still works without advertising cookies, but you'll need the login cookie to use the course area.
Who we share it with
We don't sell or rent your information. We share it only with the services that help us run the business, and only as much as they need:
- Stripe: payments
- AWeber: our email list and newsletters
- Resend: account and purchase emails, and quiz results
- Vercel: hosts this website
- Upstash: stores course accounts
- Cloudflare: stores and plays videos you send us
- Anthropic: the AI service that helps write quiz feedback
- Meta: ad measurement, through the Meta Pixel
- Skool: runs our community, under Skool's own terms and privacy policy
Some of these services store information outside your country, including in the United States. We may also share information if the law requires it.
How long we keep it
We keep your information for as long as you're on our list, have a course account, or we're talking with you about coaching, and for as long after that as we need for records such as payments. You can ask us to delete it sooner.
Your choices
- Unsubscribe from emails at any time with the link at the bottom of every email.
- Ask for a copy of the information we hold about you, or ask us to correct or delete it.
- Complain: if you're unhappy with how we've handled your information, email us first and we'll work it out. In Australia you can also contact the Office of the Australian Information Commissioner (oaic.gov.au).
For any of these, email thearteofcoaching@gmail.com.
Children
This website is for coaches, academy owners and other adults. We don't knowingly collect personal information directly from children. Children may appear in videos that coaches send us, which is why we ask that parents or guardians have agreed first.
Keeping it safe
We use reputable services with secure connections, we store passwords in hashed form, and we limit who can access your information. No system is perfectly secure, but we take reasonable steps to protect it.
Changes to this policy
If we change how we handle your information, we'll update this page and the date at the top.